I also inspire whole organisations, senior executives, middle managers and ageing business men equally. Away from commerce, I inspire teenagers who may be having trouble navigating those difficult years.
So when senior executives and middle managers say (cynically) "Inspire me to do what, exactly?" I remind them that success, through leadership, is based on inspiration, cooperation and an authentic leadership style.
But this is not just about strengthening and maximising your workplace performance, because it is inseparable from the rest of your life.
The best day of your life is the one when you finally decide your life is your responsibility. No apologies or excuses, no one to lean on, rely on, or blame, this is your individual amazing journey and you alone are responsible for the quality of it. That's the day every aspect of your life really begins.
We all have potential; success and fulfilment come from the execution of that potential, beyond the raw talent. To get there, we can all use the appropriate blend of coaching and training. It provides the discipline, it develops the inspiration and it sustains the drive.
People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily.