Andy Murray

May 20, 2016

Technical or Tactical Development: Which Approach is Best?

It depends on the current reality – what’s working and why you think you might be falling short. I was listening to pundits explain why Andy Murray might struggle to become the world’s number one tennis player and consistently beat the other three players in the category they call ‘the […]
July 11, 2015

Play to Your Strengths but Don’t Overdo Them!

When preparing for interview, etiquette is that you ramp up your strengths and minimise your weaknesses. You don’t pretend that you have none because that would be a lie and it’s the quickest way to lose credibility with the interviewer. Rather, you would identify a weakness, describe what you have […]
June 14, 2014

Ever Dare to be Different? Go on, Give it a Try!

There have been a lot of raised eyebrows this week at the appointment of a female coach by Britain’s number one tennis player, Andy Murray. It would appear he is the first leading player to do so and when asked what his peer group thought of his appointment he declared, […]